In 2024, Joel released his debut album Dromers Slapen Niet. The album received rave reviews from traditional media like NRC and Het Parool, but his debut also attracted a lot of attention on social media. Its most streamed tracks, Beetje Vrijheid and Stick To Your Ways, reached the Viral Top 50 lists in the Netherlands. The latter track also became tune of the month on Omroep Zwart’s radio show Wat Anders and featured in the A-rotation on 3FM. A club tour of packed halls followed in the spring. From Rotterdam to Groningen, Joel’s live show created a growing fanbase. At festivals like Zwarte Cross and the Nijmegen Summer Festivals last summer, he also managed to draw full tents. All this together ensures that established artists and opinion makers label Joël as one of the great promises of Dutch pop music.